Book Review: Content Strategy at Work

The Daily Wake Up Micro-Podcast 

Episode 684 - Book Review: Content Strategy at Work

The next three books reviewed over the next three days are ones that I’ve read already. This is the second time I’ve read the book, Content Strategy at Work by Margot Bloomstein. Since I’m a professional storyteller, the title I use for myself is “audience engagement expert.” Once I know who your audience is, and what you are trying to do, I can help you craft your messaging in the form of a story.

What Margot does so well in this book, is the structure a consultant like me needs to establish when working with clients. If you are in any type of content creation or content strategy profession, you MUST read this book. Capital MUST.

Margot writes of the importance of having a message architecture before producing content. A message architecture is a hierarchy of communication goals that appear in order of priority.  Content needs to be appropriate, current, relevant, and accurate.

Your content needs to be (read checklist)

Goals are met when you have a PLAN with the right PEOPLE completing the PROCESS. These are the Three Ps.