The Daily Wake Up Micro-Podcast
Episode 738 - The Bait & Switch
#knowTroy #DWUpodcast #baitswitch
Even though the sales pitch is dead, the bait and switch is alive and well. From fast food ads to a used car lot, more and more businesses are utilizing a technique that promises something grand; only it's often underwhelming for the customers. We call this the bait and switch. What do customers do about it? Nothing. So the bait and switch grows with businesses who are trying to make their statement to the world.
If you are a business owner could you commit to being true to your promise? If you promise something to your customers, could you make sure you actually fulfill it? I assure you, your reputation will spread and your business will grow.
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